A member of our xA team, Annalisa Oswald, sent me this hilarious example of bad signage, courtesy our local Metropolitan Boston Transit Authority (i.e. subway & bus system):
Important Rule of Thumb for designers everywhere: If you have a sneaking suspicion that you’re doing something kinda boneheaded, you probably are. Don’t try to convince yourself that the bizarre thing you’re tying to do is actually inspired. It probably isn’t.
Annalisa’s picture reminded me of a counter-example of excellent signage that I ran across in Harvard Square a few years ago:
Clear, crisp, to-the-point, and utterly unambiguous. Not remotely compelling in terms of typography or layout (the letters aren’t even centered properly), but it definitely speaks loudly and clearly.
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